Value Creation Process to Achieve Our Mission

We must make our services more innovative, our value creation infrastructure stronger, and our relationships with our stakeholders more solid in order to achieve our mission. Below, we report on our initiatives for key issues toward achieving our mission.

Long-term Targets to Achieve Our Mission (Goals, KPIs)

We have set 2030 goals as long-term ideals, as well as KPIs to evaluate progress and achievement, for each key issue. We believe that implementing activities to achieve these goals will help us achieve our mission and vision and lead to the sustainable growth of our Group.

List of Goals/KPIs to Achieve Our Mission

Improving labor productivity at SMEs through DX

■ 2030 Goal
Create solutions that enable anyone to move forward through our business platform, which serves as a base for digitalization and DX, and help achieve sustainable management, primarily at SMEs

■ Actions and KPIs for 2030 Goal
Number of Japanese SMEs using our business platform: over 1 million companies
*Our business platform refers to Chatwork and a suite of services related to DX solutions based on the use of Chatwork

■ Main Initiatives
Conduct business strategies that contribute toward DX and productivity improvement at SMEs through greater adoption of Chatwork and promotion of BPaaS (number of SMEs using Chatwork as of the end of FY2024: more than 880,000 companies; key service fields being provided with BPaaS: accounting, labor relations, recruitment, sales administration)

Creating Human Resources Who Can Work in a Fun and Creative Way

■ 2030 Goal
Create a working environment where each individual embodies our mission, vision, and values, leading to corporate growth and personal fulfillment

■ Actions and KPIs for 2030 Goal

1. Conduct activities to raise awareness about value
2. Conduct engagement surveys

■ Main Initiatives

• Establish new organization responsible for culture promotion (FY2024)
• Revise values and conduct measures for penetration (FY2024)
• Introduce new HR system (FY2024)
• Conduct company-wide evaluation meetings linking management strategy and human resource development
• Establish working environments that consider work-life balance
• Improve workplaces with consideration for occupational safety and health

Ensuring reliable quality as business infrastructure

■ 2030 Goal
Achieve and maintain reliability and system uptime appropriate for social infrastructure as well as excellent product quality that meets the expectations of many users, including SMEs

■ Actions and KPIs for 2030 Goal

1. IT service system uptime: 99.5% or higher on an ongoing basis
2. Enhance organizational capacity for product development
1. Build an organization that integrates development and operations
2. Establish a team dedicated to quality assurance and enhance quality in the development process
3. Establish and invest in education and training programs

■ Main Initiatives

• Enhance the management system to improve system uptime (FY2024)
• Establish a cross-sectional organization to improve product quality (FY2024)

Advanced information security and privacy protection

■ 2030 Goal
Establish and operate security infrastructure suitable for social infrastructure

■ Actions and KPIs for 2030 Goal

1. Formulate security strategies in response to social conditions and business strategies related to information security, and enhance security management throughout the entire company
2. Establish and operate an independent audit system to monitor security functions
3. Acquire and operate under SOC2, an international security certification
4. Major security incidents: 0

*Service Organization Control Type 2, a cybersecurity compliance framework developed by the Association of International Certified Professional Accountants (AICPA)

■ Main Initiatives

• Enhance PSIRT/CSIRT system (FY2024)
• Conduct security training for all employees (FY2024)
• Implement security measures in the software supply chain (FY2024)
• Introduce vulnerability detection tools and conduct monitoring (FY2024)
• Major security incidents: 0 (FY2024)
• Acquisition of International Certifications for Information Security

Achieving corporate governance that drives corporate value enhancement

■ 2030 Goal
Achieve highly effective corporate governance that enables the kubell Group to achieve dramatic growth and long-term corporate value enhancement through exceptional value creation

■ Actions and KPIs for 2030 Goal

1. Ensure the diversity of the board of directors (clarify functions to be acquired by the board, disclose skill matrix, etc.)
2. Enhance supervisory functions, etc. (at least 50% independent outside directors, increase separation of supervisory and executive functions, establish an internal audit office, evaluate board effectiveness, enhance disclosure of executive compensation)
3. Strengthen supervision of response to sustainability issues and information disclosure (establish a Sustainability Committee, disclose ESG information)

■ Main Initiatives

• Establish a Remuneration Committee and revise the remuneration system for directors (FY2024)
• Appoint full-time Audit and Supervisory Committee members (FY2024)
• Formulate a basic policy regarding the elimination of anti-social forces (FY2024)
• Establish an Audit and Supervisory Committee

Conducting business activities with integrity for all stakeholders

■ 2030 Goal
Create an organization that practices our value of ” Integrity Driven (stay true to our team, customers, and society),” and provide an environment where each and every employee can take on the challenge of achieving our mission with peace of mind

■ Actions and KPIs for 2030 Goal

1. Number of compliance issues: 0/year (target: consolidated group)
2. Number of whistle-blowing cases (cases/year, monitoring indicator; target: consolidated group)
3. Compliance training participation rate: 100% (target: consolidated group)

■ Main Initiatives

• Build an effective compliance system (FY2024)
• Compliance training participation rate (consolidated): 86.5% (FY2024)
• Number of whistleblowing incidents: 10 cases (FY2024)

Conducting sustainability management to achieve corporate philosophy

■ 2030 Goal
Integrate a sustainability perspective into management and business activities, and have all executives and employees help create a better society by pursuing our mission and vision

■ Actions and KPIs for 2030 Goal

1. Establish sustainability management infrastructure with the cooperation of each division (assign a Chief Sustainability Officer, identify materiality, set goals and KPIs, disclose ESG information, etc.)
2. Conduct basic training on sustainability and ESG
3. Implement training on kubell’s sustainability initiatives for new employees

■ Main Initiatives

• Evaluate alignment with company-wide strategies (FY2024)
• Regularly review materiality (key issues) (FY2024)
• Conduct executive study session on sustainability
• Conduct dialogue with experts and identify key issues

Becoming a trustworthy brand and enhancing engagement

■ 2030 Goal
Create sustainable social value via co-creation with stakeholders through philosophy-based brand communication

■ Actions and KPIs for 2030 Goal

1. Conduct survey on corporate brand recognition and reputation

■ Main Initiatives

• Change trade name from Chatwork Co., Ltd. to kubell Co., Ltd. (FY2024)
• Redefine the office as the place for nurturing culture (FY2024)
• Update values and publish the culture deck “kubell COMPASS” (FY2024)
• Produce Chatwork brand movie
• Establish March 1 as “Chatwork Day”

Diversity management to achieve new value creation

■ 2030 Goal
Be an organization in which diverse human resources continue to create new value by leveraging their strengths and individuality

■ Actions and KPIs for 2030 Goal

1. D&I training participation rate: Maintained at 100% (target: consolidated group)
2. Positive response rate to questions on employee awareness survey such as “I think our organization accepts people with diverse attributes and links them to organizational strength”: 90%
3. Parental leave utilization rate by gender: 100% for men, 100% for women

■ Main Initiatives

• Build system to promote diversity, equity, and inclusion (DEI) (FY2024)
• Design a system supporting work styles that are not restricted by time or place
• Design a work system that matches each employee’s life stage
• Design a system that promotes participation by men and women in housework and childcare

Internationally recognized human rights standards

■ 2030 Goal
Achieve a culture and business activities that respect human rights, which are understood by all executives and employees

■ Actions and KPIs for 2030 Goal

1. Human rights training participation rate: 100% by 2024 (target: consolidated group)

■ Main Initiatives

• Establish a harassment consultation desk (FY2024)
• Establish a healthcare consultation desk (FY2024)
• Appoint a dedicated officer for compliance and strengthen the system of the Compliance Committee (FY2024)
• Compliance training participation rate: 86.5％ (target: consolidated group, FY2024)

Managing energy and addressing climate change

■ 2030 Goal
Achieve net zero CO₂ emissions from our Group’s business activities

■ Actions and KPIs for 2030 Goal

1. Reduce CO₂ emissions (Scopes 1 + 2) from Group business activities to net zero (t-CO₂)
2. Use 100% renewable energy for electricity consumption (Scope 2) in the Group’s business activities

■ Main Initiatives
Measure and disclose CO₂ emissions (FY2024)

Eleven Key Issues